Great cultures make or break the world’s best teams and organizations. Deep down we might even realize the truth, which is that culture is bigger and more important than effective leadership. Unfortunately, when it comes to culture, we all too often assume it’s a magical quality that can’t be held down long enough to understand and even recreate.
We beg to differ.
Logan Gelbrich (CCFT) is the owner of DEUCE Gym in Venice Beach, California and ORIGINAL Nutritionals, a CleanAthlete sports nutrition company. He's a four-year alum of the nationally acclaimed University of San Diego baseball program, as well as an ex-pro with the San Diego Padres as a catcher. In addition, he currently travels the world coaching the CrossFit Strongman Seminar and writes for several fitness publications.